ALLISON
McCAULEY-COOK
Welcome to my digital portfolio and resume!
I am a senior Public Relations undergraduate student at the University of Tennessee Knoxville, with a minor in English. My estimated graduation date is May 2024, with a Bachelor's of Science in Public Relations.
Attached you will find examples of work I have done as work turned in for class credit.
PORTFOLIO
Each link below is an example of Public Relations writing or content I have created during my time at the University of Tennessee Knoxville from 2020-2023.
COMPLETE MEDIA KIT EXAMPLE - This is a complete media kit example for a band called "The Maine" the media kit includes a social media audit, press release, radio news release, feature story, fact sheet, and content calendar with five days of content.
CONTENT CALENDAR EXAMPLE - This is a content calendar example I created for Barnes & Noble, the content calendar includes two weeks of content for Instagram, Facebook, and Twitter.
PRESS RELEASE EXAMPLE - This press release example announcing Atria Books publishing "It Starts With Us" by Colleen Hoover.
PUBLIC SERVICE ANNOUNCEMENT/ RADIO NEWS RELEASE EXAMPLE - This is a public service announcement in the style of a radio news release for The American Red Cross announcing the urgent need for blood donations. This is a 60 second ad.
FACT SHEET EXAMPLE - This is a fact sheet example for the Knox County Public Library used book sale, the fact sheet includes 10 facts.
FEATURE STORY EXAMPLE - This is a feature story example for the Maryville Alcoa Rescue Center. The story highlights adoptable pets.
CASE STUDY PRESENTATION EXAMPLE - A presentation example of a semester long case study about Disney's animal abuse accusations. Including a situation analysis, SWOT, strategic analysis, and strategic plan.
QUICK CASE STUDY ANALYSIS EXAMPLE - A case study done with an hour time limit about a fictional crisis at Starbucks.
GROUP CASE STUDY EXAMPLE - A case semester long study about Disney's animal abuse allegations. The case study includes a situation analysis, SWOT, strategic analysis, and strategic plan.
NICE TO MEET YOU!
When I was deciding on what to major in college I knew that my love of writing would have to be showcased no matter what I decided to do. In high school I had decided to join the school's newspaper as a reporter. After my first year I was quickly promoted to Managing Editor, as well as being given control over an entire monthly spread. But I knew that was not the type of writing I wanted to pursue, and a family friend who works In Public Relations encouraged me to look into Public Relations and allowed me to shadow her as she worked. That Is when I knew Public Relations had the writing style and creativity element I was looking for.
I am currently pursuing a Bachelor's Degree in Public Relations, with a minor in English. I decided to add an English minor my Junior year of undergraduate studies because I saw it as an opportunity to enhance my writing and communication skills.
I have been employed with Barnes and Noble Booksellers for more than two years. In this time I have been able to express my love of writing and books with customers while providing custom recommendations based on what I believe would fit their needs. In this position I have also been able to work with other booksellers to create social media posts for our store's many social accounts.
In the summer of my junior year I was a Marketing Intern with Smoky Mountain Outdoors. Through this internship I learned a lot of important marketing and networking skills. These skills translate well in a future career in public relations. With an emphasis on interpersonal communications I believe this internship furthered the skills I have learned through my education with the University of Tennessee Tombras School of Advertising and Public Relations.
I am currently working as a Social Media Marketing and Communication Intern with Knoxville non-profit Random Acts of Flowers. In this role I create photo, video, and written content for multiple weekly posts across many social media platforms. I am enjoying having the ability to express creativity in a way that brings in donations, recruits volunteers, and sharing Random Acts of Flowers’ mission through initiatives like Special Delivery weeks.
I cannot wait to see where the world of Public Relations is going to take me!
ALLISON
(804) 454-6241 | amccauleycook@gmail.com | www.linkedin.com/in/allison-mccauley-cook-504482238
Highly motivated public relations and English student with several years of customer service, communications, and marketing experience. Interested in experience to further develop hands-on skills and professional experience. Skilled in communicating with internal and external stakeholders. Has experience working in teams and independent environments.
EXPERIENCE
Random Acts of Flowers,
Knoxville, TN
- Marketing and Communication Intern October 2023 - Present
Created social media content for non-profit stakeholders to make an impact on the local community, recruit volunteers, and encourage donations. Wrote quarterly newsletters to update stakeholders on how funds are being advocated and used to make a difference in the community.
Smoky Mountain Outdoors,
Sevierville, TN - Marketing Intern
May 2023 - August 2023
Networked with many rental and hospitality brands that agreed to advertise in exchange for free services. Acted as a brand representative between the marketing director and other brand departments. Visited promotional locations to update current displays. Communicated with the marketing director on necessary supply orders, potential ideas to further the marketing efforts, and anything of note discussed with other businesses during weekly calls.
EDUCATION
University of Tennessee,
Knoxville
August 2020 - Expected Graduation May 2024
Bachelor of Science in Public Relations with a minor in English
Relevant coursework- Business, Professional Communications.
Advertising and Public Relations Graphic Design. Public Relations Research Methods.
GPA 3.49 - Dean’s List, three semesters
Study Abroad, United Kingdom - University of Tennessee, Knoxville Summer Semester 2022
Relevant coursework- Focused on developing writing skills and studying different cultures' interpretations of art and marketing to potential audiences.
SKILLS
Creative Strategy. Canva. Adobe Creative Suite. Google Drive. Microsoft Suite. Communication and Writing Skills. Social Media Management. Associated Press Style (AP Style).
Barnes and Noble Booksellers,
Knoxville, TN — Bookseller
2021 - Present
Curated localized displays based on current book trends. Provided customer service, including personalized book recommendations based on current trends and popular titles. Working as customer service, cashier, sorting, and stocking products. Assisted with social media management.
CERTIFICATIONS
CITI Programs
- Social & Behavioral Research
LinkedIn Learning
- Excel Advanced
Formulas and Functions. Excel Tips and Tricks. Excel Essential Training
CONTACT INFORMATION
Thank you so much for visiting my portfolio and taking interest. If you would like to get in contact with me please feel free to use any of the options below, to connect on LinkedIn, send and email, or call or text me!
References and PDF Resume are available upon request.
amccauleycook@gmail.com │(804) 454-6241